We’d love to hear from you. Whether it's about a project, or just to have a chat. Feel free to drop us a line any time and we’ll get back to you.

Yeah, yeah, we know. Anyone can say that. But we really mean it. We're super down-to-earth, creative at our core, and attack every challenge like it's our last.

Iron Shoe Distillery

Iron Shoe wanted a brand that was as strong as their spirits. (And just in case you didn't know, they're pretty strong.)   Drawing inspiration from the legend of the Devil and St. Dunstan, Keen helped bring the Iron Shoe packaging to life, as well as create a strong brand narrative.

Iron Shoe wanted a brand that was as strong as their spirits. (And just in case you didn't know, they're pretty strong.)  Drawing inspiration from the legend of the Devil and St. Dunstan, Keen helped bring the Iron Shoe packaging to life, as well as create a strong brand narrative.

Branding is what we do, day in and day out. We help uncover what is truly unique about your organization and define it through carefully crafted messaging, visual identity and branded elements.

Branding

We help uncover what is truly unique about your organization and define it through carefully crafted messaging, visual identity and branded elements.

The involvement of each key stakeholder is critical to uncovering the perceptions, and mis-perceptions of your company and/or products. Internal employees will usually have a different idea of your company than your executive team or board of directors. Your customers will also offer a very different impression. Hearing from everyone, and collecting every side of the story will help develop a well-rounded perspective.

Getting internal buy-in on your company’s brand position and key differentiators will build a firm foundation for crafting outward-facing messaging moving forward.

In this phase we will connect the messaging platform to a powerful visual brand. We will define the logo, color palette, typography, and visual elements.

Once the visual brand identity is clearly defined and signed off on, we will move into the design phase for necessary collateral and touch points. All output from the previous phases will be implemented to create an aesthetic that will connect with the consumer through a refined and sophisticated look and feel.

Keen Animation Reel

Motion has become one of our favorite ways to tell the brand story. Custom animation, cinematic video and polished musical compositions come together to truly inspire, motivate and connect.

Priority Health

Motion

Engaging motion production always starts with a great concept. We want the idea to speak for itself—a powerful visual representation of your brand story.

There are no prepackaged ideas at Keen—every production is custom crafted to the brand it represents. Once the concept is fleshed out, the script is written to deliver a clear, impactful message that cohesively flows with the visual style. The script will be meticulously fused into the storyboard, which will layout the production in representative cells.

Here is where we implement the results of our exploration into a custom motion production. Whether kicking o a 50-person film set or crafting the first (of hundreds) of individual visual assets for an animation, this is where the rubber meets the road.

After filming and animating, it is time to refine it down to a finished product. This is the make or break of the production—a proper edit will help the message resonate with the intended audience and make the production flow smoothly. Graphics, visual movement and a strong call-to-action (CTA) are all used to help conclude the story.

New Holland Brewing

Everyone has a story to tell, and Dragon's Milk is no different. When the brand needed a rebirth, we flew into action.  Keen directed, shot, illustrated, developed and designed every element of a cutting edge brand relaunch for New Holland's iconic beer, Dragon's Milk.

We took the idea of taking the stories of real people and casting them in a new light—as legends.

Dragon's Milk

Boxed Water

Plastic is bad. Boxed Water is good. It's a simple proposition, and we helped put their ideas in motion.  Keen Studio works closely with Boxed Water on all of their Advertising, Social, Packaging and Animation projects. We are proud to support a company that is making it their mission to help rid the world of plastic waste.

A nationwide campaign to pledge 30 days without using plastic water bottles.

Klarna

Keen collaborated with Klarna’s team in Stockholm, Sweden to revamp their entire U.S. web presence. Helping the largest bank in Europe to bring their brand stateside was a truly unique experience.

From concept to code, Keen was able to help the largest bank in Sweden find their U.S. audience on the web.

With over 20 years of creating intuitive and immersive digital experiences, we are able to help architect, design, and develop nearly any interactive project that might come our way.

Digital

With over 15 years of creating immersive, intuitive digital experiences, we can help architect, design, and develop nearly any interactive project that might come our way.

Defining requirements as clearly as possible upfront saves time later when you’re in the thick of design and development. Here we will determine what CMS to use and if current hosting is appropriate. We’ll also discuss things like integration of an ecommerce platform to enable online purchasing or developing a user account backend or blog component.

Here, we’ll aim to take what we’ve learned in the Requirements sprint and put it into tangible assets. We’ll build a comprehensive sitemap and wireframe out the structure and layout of the site. Things like headers and navigation are defined and placed by the content within them - not by what type styles and colors they look best in.

In the design phase, we’ll craft a contemporary visual style that enhances the readability and hierarchy of the structure defined in the wireframes. Elements ranging from page headers to primary and secondary button styles will all be defined. Site comps will be produced for each necessary page template at multiple screen sizes, which will setup for the following Development sprint.

Our development approach is a bit more holistic than what might be found elsewhere. We believe in minimizing unnecessary plugins and libraries to keep page load time and security vulnerabilities to an absolute minimum. We’ll build the project locally and push to a development environment daily so that you can track progress in real-time.

Priority Health works with Keen on countless video and animation projects communicating their many products and services. We write the scripts, illustrate the storyboards, film and animate every element.

Crowe Consulting

Crowe Consulting engaged Keen Studio to create a new visual brand language for their healthcare and life sciences verticals. We developed an illustration style that adapted to every aspect of their marketing mix.

Bloem Living

Bloem Living worked with Keen on all aspects of their marketing and communication efforts. We have helped them implement a new brand style throughout their catalogs, POS signage and product marketing materials. The lookbook and catalog were designed to align with updated brand direction. We utilized copper foil accents to elevate the final product.

Maxihost

Maxihost, a dedicated server provider based out of Brazil, asked Keen to help craft and implement their branding and visual style. Contrasting shades of purple and melrose, paired with high tech imagery and a friendly typeface helps create an approachable and memorable brand.

Logo Design

We get that question a lot. Our first answer is always, "We're human". But seriously, Keen Studio is a branding and animation firm based in Grand Rapids Michigan.  We help companies express their brand or product from a different perspective. If you've got a creative challenge that you want to hit head on, give us a call—we'd love to help.

From concept to completion, Keen Studio will help you dream up an immersive way to tell your story or introduce your brand or product. 

Here is where we implement the results of our exploration into a custom motion production. Whether kicking off a 50-person film set or crafting the first (of hundreds) of individual visual assets for an animation, this is where the rubber meets the road.

Nice to meet you. We're a team of designers, animators and musicians. We like to tinker, explore and always seek to uncover the unconventional. Take a look around and get to know us. 

Hello, we're Keen.

Letting Only the Good Spirits In

Keen Animation Reel

A Legend is Reborn

Ditching the Plastic

Pay Later

Making Healthcare Move

We do it differently.

Crafting and Consulting

Print Design for Potheads

Serving Servers

Making a Moniker

What are you guys?

Branding

Motion

Digital

Let's talk.

"I wish I could google where my jacket is."