We’d love to hear from you. Whether it's about a project, or just to have a chat. Feel free to drop us a line any time and we’ll get back to you.

Firestone

Boxed Water

Klarna

New Holland Brewing

Priority Health

Rockford Contruction

Jane Goodall Institute

Universal

Steelcase

Alaska Airlines

Quatar Airways

Walgreens

Wendy's

Target

Bates Footware

Caterpillar

Conns

Cascade Engineering

Haworth

Wolverine Worldwide

From naming, branding and identity design, to video and animation and even web development, we help some of the worlds top brands get their voices heard.

Payload CMS

Payload is an industry leading headless CMS that we have had the pleasure of working with since its conception.  The Payload team  came to us for  a number of promotional videos as well as animation for their website.

Motion has become one of our favorite ways to tell the brand story. Custom animation, video production, and polished musical compositions come together to truly inspire, motivate and connect.

Keen Animation Reels

Motion Graphics

We help uncover what is truly unique about your organization and define it through carefully crafted messaging, visual identity and branded elements.

Engaging motion production always starts with a great concept. We want the idea to speak for itself—a powerful visual representation of your brand story.

There are no prepackaged ideas at Keen—every production is custom crafted to the brand it represents. Once the concept is fleshed out, the script is written to deliver a clear, impactful message that cohesively flows with the visual style. The script will be meticulously fused into the storyboard, which will layout the production in representative cells.

Here is where we implement the results of our exploration into a custom motion production. Whether kicking o a 50-person film set or crafting the first (of hundreds) of individual visual assets for an animation, this is where the rubber meets the road.

After filming and animating, it is time to refine it down to a finished product. This is the make or break of the production—a proper edit will help the message resonate with the intended audience and make the production flow smoothly. Graphics, visual movement and a strong call-to-action (CTA) are all used to help conclude the story.

Boxed Water brought us in to help bring this collaboration to life. Together working with Universal Studios as well as Illumination, we have created a new collectable series of cartons. This series of three Minions cartons along with the 6-pack case design  are an eye-catching addition to any collection.

Boxed Water invited us to team up on one of their latest collaborations with Universal Studios. We worked directly with Universal and Amblin entertainment on everything from packaging and POP materials to park signage and swag. 

Universal + Boxed Water Digital Ads

Boxed Water + Universal

Branding is what we do, day in and day out. We help uncover what is truly unique about your organization and define it through carefully crafted messaging, visual identity and branded elements.

Branding and Graphic Design

The involvement of each key stakeholder is critical to uncovering the perceptions, and mis-perceptions of your company and/or products. Internal employees will usually have a different idea of your company than your executive team or board of directors. Your customers will also offer a very different impression. Hearing from everyone, and collecting every side of the story will help develop a well-rounded perspective.

Getting internal buy-in on your company’s brand position and key differentiators will build a firm foundation for crafting outward-facing messaging moving forward.

In this phase we will connect the messaging platform to a powerful visual brand. We will define the logo, color palette, typography, and visual elements.

Once the visual brand identity is clearly defined and signed off on, we will move into the design phase for necessary collateral and touch points. All output from the previous phases will be implemented to create an aesthetic that will connect with the consumer through a refined and sophisticated look and feel.

Everyone has a story to tell, and Dragon's Milk is no different. When the brand needed a rebirth, we flew into action.   Keen directed, shot, illustrated, developed and designed every element of a cutting edge brand relaunch for New Holland's iconic beer, Dragon's Milk.

We took the idea of taking the stories of real people and casting them in a new light—as legends.

Everyone has a story to tell, and Dragon's Milk is no different. When the brand needed a rebirth, we flew into action.  Keen directed, shot, illustrated, developed and designed every element of a cutting edge brand relaunch for New Holland's iconic beer, Dragon's Milk.

Dragon's Milk

With over 20 years of creating intuitive and immersive web experiences, we are able to help architect, design, and develop nearly any digital project that might come our way.

Rockford Construction

Web Design

With over 15 years of creating immersive, intuitive digital experiences, we can help architect, design, and develop nearly any interactive project that might come our way.

Defining requirements as clearly as possible upfront saves time later when you’re in the thick of design and development. Here we will determine what CMS to use and if current hosting is appropriate. We’ll also discuss things like integration of an ecommerce platform to enable online purchasing or developing a user account backend or blog component.

Here, we’ll aim to take what we’ve learned in the Requirements sprint and put it into tangible assets. We’ll build a comprehensive sitemap and wireframe out the structure and layout of the site. Things like headers and navigation are defined and placed by the content within them - not by what type styles and colors they look best in.

In the design phase, we’ll craft a contemporary visual style that enhances the readability and hierarchy of the structure defined in the wireframes. Elements ranging from page headers to primary and secondary button styles will all be defined. Site comps will be produced for each necessary page template at multiple screen sizes, which will setup for the following Development sprint.

Our development approach is a bit more holistic than what might be found elsewhere. We believe in minimizing unnecessary plugins and libraries to keep page load time and security vulnerabilities to an absolute minimum. We’ll build the project locally and push to a development environment daily so that you can track progress in real-time.

Keen collaborated with Klarna’s team in Stockholm, Sweden to revamp their entire U.S. web presence. Helping the largest bank in Europe to bring their brand stateside was a truly unique experience.

From concept to code, Keen was able to help the largest bank in Sweden find their U.S. audience on the web.

Paramount Coffee Roasters

The team from Paramount Coffee Roasters out of Lansing, Michigan came to us to help out with a really cool project. They wanted to launch a new brand, but it had a twist. They wanted this new brand to be more geared towards the outdoors and outdoor activities. We took the concept and ran with it. After hundreds of name ideas, design and style concepts we landed on Pathfinder Coffee. This was the perfect blend of outdoor exploration aesthetic and clean  stylized design that the client was looking for.

Pathfinder Coffee

Revolution Farms

Revolution Farm came to us on behalf of the Lettuce Eat More Greens organization that aims to educate people on the benefits of hydroponic farming. We were brought in to create an educational explainer video about hydroponic farming aimed toward Michigan children. The Keen team created custom illustrations and bright eye-catching colors and scenes to keep the attention of the viewers.We also created an interactive quiz based on the information learned in the video. This quiz is accessible through the custom website that you can access at LettuceEatMoreGreens.com.

Logo Design

A fresh look for the Rockford Construction site, creating a unique hub for crafting new neighborhoods and managing properties.

Bold typography paired with a subtle, yet dynamic blueprint pattern creates a special branded look for the site.

Cleverbridge

Keen was tasked with creating an illustration for Cleverbridge's offices located in both Cologne, Germany and Chicago, Illinois. This office wall art reflects the company's mission and helps to bring their values to life.

We get that question a lot. Our first answer is always, "We're human". But seriously, Keen Studio is a branding, animation, and web design firm based in Grand Rapids Michigan.  We help companies express their brand or product from a different perspective. If you've got a creative challenge that you want to hit head on, give us a call—we'd love to help.

We use a tried and true method to express your vision in a web environment. Broken out into phases, this structure will ensure the project stays on time and on budget. 

From concept to completion, Keen Studio will help you dream up an immersive way to tell your story or introduce your brand or product. 

Here is where we implement the results of our exploration into a custom motion production. Whether kicking off a 50-person film set or crafting the first (of hundreds) of individual visual assets for an animation, this is where the rubber meets the road.

Nice to meet you. We're a full service advertising agency comprised of graphic designers, web developers, animators and musicians. We like to tinker, explore and always seek to uncover the unconventional. Take a look around and get to know us. 

Hello, we're Keen.

Going Headless

Universal Hydration

A Legend is Reborn

Pay Later

Find Your Own Path

Lettuce Eat More Greens

A passion for design.

Making a Moniker

Built from the ground up

Robots and Rockets

Keen Animation Reels

What are you guys?

Branding and Graphic Design

Web Design

Motion Graphics

Let's talk.

"I’ve got a fin on my head."