The team from Paramount Coffee Roasters out of Lansing, Michigan came to us to help out with a really cool project. They wanted to launch a new brand, but it had a twist. They wanted this new brand to be more geared towards the outdoors and outdoor activities. We took the concept and ran with it. After hundreds of name ideas, design and style concepts we landed on Pathfinder Coffee. This was the perfect blend of outdoor exploration aesthetic and clean stylized design that the client was looking for.