Branding

Carve your own niche.

Branding is what we do, day in and day out. We help uncover what is truly unique about your organization and define it through carefully crafted messaging, visual identity and branded elements.

The brand process.

Environment
Touch points
Visual elements
Messaging
Art direction
Identity
We help uncover what is truly unique about your organization and define it through carefully crafted messaging, visual identity and branded elements.

01 Discovery

Round table
 stakeholder
 meetings
White boarding
Info Gathering
Uncovering truths
The involvement of each key stakeholder is critical to uncovering the perceptions, and mis-perceptions of your company and/or products. Internal employees will usually have a different idea of your company than your executive team or board of directors. Your customers will also offer a very different impression. Hearing from everyone, and collecting every side of the story will help develop a well-rounded perspective.

02 Messaging

Brand Hierarchy
Positioning
 Statements
Brand Pillars
Key Attributes
Tagline(s)
Getting internal buy-in on your company’s brand position and key differentiators will build a firm foundation for crafting outward-facing messaging moving forward.

03 Identity

Define visual
 brand language
Complements message
 with visual style
Develop brand 
guidelines
Deliver relevant 
files and assets
In this phase we will connect the messaging platform to a powerful visual brand. We will define the logo, color palette, typography, and visual elements.

04 Execution

Business stationery
Marketing collateral
Digital/Web
Environmental components
Touch points
Once the visual brand identity is clearly defined and signed off on, we will move into the design phase for necessary collateral and touch points. All output from the previous phases will be implemented to create an aesthetic that will connect with the consumer through a refined and sophisticated look and feel.
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