Independent Bank

Independent Bank came to us when they realized that they weren't reaching the young adult audience. We took this challenge as a great opportunity to look back to our old-school 8-bit video game roots. After a bit of extensive research we discovered that 8-bit games are still among the most widely played games within the target audience. Part of the campaign is aimed at the parents of the young adults. These 8-bit style graphics would bring a sense of nostalgia to those who might have played or seen these games growing up.

We help uncover what is truly unique about your organization and define it through carefully crafted messaging, visual identity and branded elements.

The involvement of each key stakeholder is critical to uncovering the perceptions, and mis-perceptions of your company and/or products. Internal employees will usually have a different idea of your company than your executive team or board of directors. Your customers will also offer a very different impression. Hearing from everyone, and collecting every side of the story will help develop a well-rounded perspective.

Getting internal buy-in on your company’s brand position and key differentiators will build a firm foundation for crafting outward-facing messaging moving forward.

In this phase we will connect the messaging platform to a powerful visual brand. We will define the logo, color palette, typography, and visual elements.

Once the visual brand identity is clearly defined and signed off on, we will move into the design phase for necessary collateral and touch points. All output from the previous phases will be implemented to create an aesthetic that will connect with the consumer through a refined and sophisticated look and feel.

Branding is what we do, day in and day out. We help uncover what is truly unique about your organization and define it through carefully crafted messaging, visual identity and branded elements.

A tasty visual experience that covers everything from naming and branding to web and signage.

The Corktown Pizza Company brand embodies a whimsical charm through hand-drawn, historic illustrations, paired with a striking monochromatic color scheme that underscores the brand's rich Detroit heritage and artisanal pizza craftsmanship. The original logo concept was created as an homage to the signage found in the historic Corktown neighborhood in Detroit. 

Corktown Pizza Co.

Branding and Graphic Design

From concept to completion, Keen Studio will help you dream up an immersive way to tell your story or introduce your brand or product. 

Engaging motion production always starts with a great concept. We want the idea to speak for itself—a powerful visual representation of your brand story.

There are no prepackaged ideas at Keen—every production is custom crafted to the brand it represents. Once the concept is fleshed out, the script is written to deliver a clear, impactful message that cohesively flows with the visual style. The script will be meticulously fused into the storyboard, which will layout the production in representative cells.

Here is where we implement the results of our exploration into a custom motion production. Whether kicking off a 50-person film set or crafting the first (of hundreds) of individual visual assets for an animation, this is where the rubber meets the road.

After filming and animating, it is time to refine it down to a finished product. This is the make or break of the production—a proper edit will help the message resonate with the intended audience and make the production flow smoothly. Graphics, visual movement and a strong call-to-action (CTA) are all used to help conclude the story.

Motion has become one of our favorite ways to tell the brand story. Custom animation, video production, and polished musical compositions come together to truly inspire, motivate and connect.

Payload is an industry leading headless CMS that we have had the pleasure of working with since its conception.  The Payload team  came to us for  a number of promotional videos as well as animation for their website.

Payload CMS

Video & Animation

Here is where we implement the results of our exploration into a custom motion production. Whether kicking o a 50-person film set or crafting the first (of hundreds) of individual visual assets for an animation, this is where the rubber meets the road.

Boxed Water

Working with the Boxed Water team is an absolute pleasure, and this project has been no different. We were asked to design the packaging for their latest movie collaboration with Paramount Pictures. We were very excited to explore the whimsical possibilities that surround a film like IF. A movie that is all about imagination and creativity. We hope you enjoy these as much as we do.

Imagine IF...

Not so imaginary