Banking In 8-bit

Independent Bank
Branding and Graphic DesignVideo & AnimationIllustrationDigital Advertising

Reaching a new level.

Independent Bank came to us when they realized that they weren't reaching the young adult audience. We took this challenge as a great opportunity to look back to our old-school 8-bit video game roots. After a bit of extensive research we discovered that 8-bit games are still among the most widely played games within the target audience. Part of the campaign is aimed at the parents of the young adults. These 8-bit style graphics would bring a sense of nostalgia to those who might have played or seen these games growing up.