A Legend is Reborn

New Holland Brewing
BrandingPackagingIllustrationUI/UXAnimationVideo Production

A legendary liquid.

Everyone has a story to tell, and Dragon's Milk is no different. When the brand needed a rebirth, we flew into action.

Keen directed, shot, illustrated, developed and designed every element of a cutting edge brand relaunch for New Holland's iconic beer, Dragon's Milk.

We took the idea of taking the stories of real people and casting them in a new light—as legends.

New Holland Brewing – Dragon’s Milk

A website built for a Dragon.