Caterpillar

We help uncover what is truly unique about your organization and define it through carefully crafted messaging, visual identity and branded elements.

Branding is what we do, day in and day out. We help uncover what is truly unique about your organization and define it through carefully crafted messaging, visual identity and branded elements.

Branding and Graphic Design

The involvement of each key stakeholder is critical to uncovering the perceptions, and mis-perceptions of your company and/or products. Internal employees will usually have a different idea of your company than your executive team or board of directors. Your customers will also offer a very different impression. Hearing from everyone, and collecting every side of the story will help develop a well-rounded perspective.

Getting internal buy-in on your company’s brand position and key differentiators will build a firm foundation for crafting outward-facing messaging moving forward.

In this phase we will connect the messaging platform to a powerful visual brand. We will define the logo, color palette, typography, and visual elements.

Once the visual brand identity is clearly defined and signed off on, we will move into the design phase for necessary collateral and touch points. All output from the previous phases will be implemented to create an aesthetic that will connect with the consumer through a refined and sophisticated look and feel.

Rockford Contruction

A fresh look for the Rockford Construction site, creating a unique hub for crafting new neighborhoods and managing properties.

Bold typography paired with a subtle, yet dynamic blueprint pattern creates a special branded look for the site.

Rockford Construction

We use a tried and true method to express your vision in a web environment. Broken out into phases, this structure will ensure the project stays on time and on budget. 

With over 20 years of creating intuitive and immersive web experiences, we are able to help architect, design, and develop nearly any digital project that might come our way.

Web Design

With over 15 years of creating immersive, intuitive digital experiences, we can help architect, design, and develop nearly any interactive project that might come our way.

Defining requirements as clearly as possible upfront saves time later when you’re in the thick of design and development. Here we will determine what CMS to use and if current hosting is appropriate. We’ll also discuss things like integration of an ecommerce platform to enable online purchasing or developing a user account backend or blog component.

Here, we’ll aim to take what we’ve learned in the Requirements sprint and put it into tangible assets. We’ll build a comprehensive sitemap and wireframe out the structure and layout of the site. Things like headers and navigation are defined and placed by the content within them - not by what type styles and colors they look best in.

In the design phase, we’ll craft a contemporary visual style that enhances the readability and hierarchy of the structure defined in the wireframes. Elements ranging from page headers to primary and secondary button styles will all be defined. Site comps will be produced for each necessary page template at multiple screen sizes, which will setup for the following Development sprint.

Our development approach is a bit more holistic than what might be found elsewhere. We believe in minimizing unnecessary plugins and libraries to keep page load time and security vulnerabilities to an absolute minimum. We’ll build the project locally and push to a development environment daily so that you can track progress in real-time.

Cleverbridge

Keen was tasked with creating an illustration for Cleverbridge's offices located in both Cologne, Germany and Chicago, Illinois. This office wall art reflects the company's mission and helps to bring their values to life.

Open Systems Technologies

Keen was able to participate in OST's annual March Madness viewing party, along with helping to create some cohesive branding for the event. OST implements innovative technologies across a lot of different brands. Keen created these posters to highlight the collaboration of OST in works of art.

Parade

Parade was looking for an update to their branding and web presence, so Keen helped create a look as fresh and innovative as their AI-driven freight technology. From branding to web, we strived to create a brand that was both high-tech and versatile. 

 We helped develop every part of Parade's visual experience, including their website.

From concept to completion, Keen Studio will help you dream up an immersive way to tell your story or introduce your brand or product. 

Motion has become one of our favorite ways to tell the brand story. Custom animation, video production, and polished musical compositions come together to truly inspire, motivate and connect.

Motion Graphics

Engaging motion production always starts with a great concept. We want the idea to speak for itself—a powerful visual representation of your brand story.

There are no prepackaged ideas at Keen—every production is custom crafted to the brand it represents. Once the concept is fleshed out, the script is written to deliver a clear, impactful message that cohesively flows with the visual style. The script will be meticulously fused into the storyboard, which will layout the production in representative cells.

Here is where we implement the results of our exploration into a custom motion production. Whether kicking o a 50-person film set or crafting the first (of hundreds) of individual visual assets for an animation, this is where the rubber meets the road.

After filming and animating, it is time to refine it down to a finished product. This is the make or break of the production—a proper edit will help the message resonate with the intended audience and make the production flow smoothly. Graphics, visual movement and a strong call-to-action (CTA) are all used to help conclude the story.

Firestone

We were approached to help Firestone with some video and animation work for the 106th Indy 500. This was to be the first Indy 500 that would have live fans in the stands since 2019, so it had to be perfect. We were asked to create videos for welcome screens, animated driver posters for autograph signing, Driver intro animations, podium graphics and more. There were a lot of moving parts to this project that need to be kept on track. In the end, we nailed it. The client was extremely happy, and so were we to get an opportunity to work on  this project.

Firestone Indy 500

Priority Health

When we were asked by our long-time client Priority Health to create a parody infomercial we couldn't say yes fast enough. They told us that they would be using this for an internal event and to have fun with it. And we did. They wanted to mimic the compilation CDs that were sold in the late 90s and early 2000s, but with a twist. All of the songs names and artists had to be related to the health care industry and their sales team. Trying to keep the names of the songs recognizable was an extremely fun challenge. That was only the beginning. We also sourced talent, wrote lyrics and recorded snippets  of a few of these parody titles. A lot of time and detail went into this production and it was one of the most fun videos yet.

Priority Health Event Video

Wolverine Worldwide

Logo Design

Maxihost

Maxihost, a dedicated server provider based out of Brazil, asked Keen to help craft and implement their branding and visual style. Contrasting shades of purple and melrose, paired with high tech imagery and a friendly typeface helps create an approachable and memorable brand.

Here is where we implement the results of our exploration into a custom motion production. Whether kicking off a 50-person film set or crafting the first (of hundreds) of individual visual assets for an animation, this is where the rubber meets the road.

Priority Health works with Keen on countless video and animation projects communicating their many products and services. We write the scripts, illustrate the storyboards, film and animate every element.

Keen collaborated with Klarna’s team in Stockholm, Sweden to revamp their entire U.S. web presence. Helping the largest bank in Europe to bring their brand stateside was a truly unique experience.

From concept to code, Keen was able to help the largest bank in Sweden find their U.S. audience on the web.

Work

Process Illustrations

Built from the ground up

Robots and Rockets

March Madness

Book More Freight

Welcome Race Fans

Gettin' Spoofy

Bates Footwear Video

Making a Moniker

Serving Servers

"I wish I could google where my jacket is."