Paramount Coffee Roasters

Pathfinder Label

The team from Paramount Coffee Roasters out of Lansing, Michigan came to us to help out with a really cool project. They wanted to launch a new brand, but it had a twist. They wanted this new brand to be more geared towards the outdoors and outdoor activities. We took the concept and ran with it. After hundreds of name ideas, design and style concepts we landed on Pathfinder Coffee. This was the perfect blend of outdoor exploration aesthetic and clean  stylized design that the client was looking for.

Paramount Coffee Mountaineer

Paramount Coffee Voyager

Paramount Coffee Daybreak

Pathfinder Coffee

We help uncover what is truly unique about your organization and define it through carefully crafted messaging, visual identity and branded elements.

The involvement of each key stakeholder is critical to uncovering the perceptions, and mis-perceptions of your company and/or products. Internal employees will usually have a different idea of your company than your executive team or board of directors. Your customers will also offer a very different impression. Hearing from everyone, and collecting every side of the story will help develop a well-rounded perspective.

Getting internal buy-in on your company’s brand position and key differentiators will build a firm foundation for crafting outward-facing messaging moving forward.

In this phase we will connect the messaging platform to a powerful visual brand. We will define the logo, color palette, typography, and visual elements.

Once the visual brand identity is clearly defined and signed off on, we will move into the design phase for necessary collateral and touch points. All output from the previous phases will be implemented to create an aesthetic that will connect with the consumer through a refined and sophisticated look and feel.

Branding is what we do, day in and day out. We help uncover what is truly unique about your organization and define it through carefully crafted messaging, visual identity and branded elements.

A tasty visual experience that covers everything from naming and branding to web and signage.

The Corktown Pizza Company brand embodies a whimsical charm through hand-drawn, historic illustrations, paired with a striking monochromatic color scheme that underscores the brand's rich Detroit heritage and artisanal pizza craftsmanship. The original logo concept was created as an homage to the signage found in the historic Corktown neighborhood in Detroit. 

Corktown Pizza Co.

Branding and Graphic Design

Boxed Water

Boxed Water brought us in to help bring this collaboration to life. Together working with Universal Studios as well as Illumination, we have created a new collectable series of cartons. This series of three Minions cartons along with the 6-pack case design  are an eye-catching addition to any collection.

Boxed Water invited us to team up on one of their latest collaborations with Universal Studios. We worked directly with Universal and Amblin entertainment on everything from packaging and POP materials to park signage and swag. 

Jurassic World T Rex Boxed Water Carton

Universal + Boxed Water Digital Ads

Boxed Water + Universal

From concept to completion, Keen Studio will help you dream up an immersive way to tell your story or introduce your brand or product. 

Engaging motion production always starts with a great concept. We want the idea to speak for itself—a powerful visual representation of your brand story.

There are no prepackaged ideas at Keen—every production is custom crafted to the brand it represents. Once the concept is fleshed out, the script is written to deliver a clear, impactful message that cohesively flows with the visual style. The script will be meticulously fused into the storyboard, which will layout the production in representative cells.

Here is where we implement the results of our exploration into a custom motion production. Whether kicking off a 50-person film set or crafting the first (of hundreds) of individual visual assets for an animation, this is where the rubber meets the road.

After filming and animating, it is time to refine it down to a finished product. This is the make or break of the production—a proper edit will help the message resonate with the intended audience and make the production flow smoothly. Graphics, visual movement and a strong call-to-action (CTA) are all used to help conclude the story.

Motion has become one of our favorite ways to tell the brand story. Custom animation, video production, and polished musical compositions come together to truly inspire, motivate and connect.

Payload is an industry leading headless CMS that we have had the pleasure of working with since its conception.  The Payload team  came to us for  a number of promotional videos as well as animation for their website.

Payload CMS

Video & Animation

Here is where we implement the results of our exploration into a custom motion production. Whether kicking o a 50-person film set or crafting the first (of hundreds) of individual visual assets for an animation, this is where the rubber meets the road.

Universal Hydration

Bello!

Hear that?