Caterpillar

We help uncover what is truly unique about your organization and define it through carefully crafted messaging, visual identity and branded elements.

The involvement of each key stakeholder is critical to uncovering the perceptions, and mis-perceptions of your company and/or products. Internal employees will usually have a different idea of your company than your executive team or board of directors. Your customers will also offer a very different impression. Hearing from everyone, and collecting every side of the story will help develop a well-rounded perspective.

Getting internal buy-in on your company’s brand position and key differentiators will build a firm foundation for crafting outward-facing messaging moving forward.

In this phase we will connect the messaging platform to a powerful visual brand. We will define the logo, color palette, typography, and visual elements.

Once the visual brand identity is clearly defined and signed off on, we will move into the design phase for necessary collateral and touch points. All output from the previous phases will be implemented to create an aesthetic that will connect with the consumer through a refined and sophisticated look and feel.

Branding is what we do, day in and day out. We help uncover what is truly unique about your organization and define it through carefully crafted messaging, visual identity and branded elements.

Parade was looking for an update to their branding and web presence, so Keen helped create a look as fresh and innovative as their AI-driven freight technology. From branding to web, we strived to create a brand that was both high-tech and versatile. 

 We helped develop every part of Parade's visual experience, including their website.

Parade

Branding and Graphic Design

Rockford Contruction

A fresh look for the Rockford Construction site, creating a unique hub for crafting new neighborhoods and managing properties.

Bold typography paired with a subtle, yet dynamic blueprint pattern creates a special branded look for the site.

Rockford Construction

We use a tried and true method to express your vision in a web environment. Broken out into phases, this structure will ensure the project stays on time and on budget. 

Defining requirements as clearly as possible upfront saves time later when you’re in the thick of design and development. Here we will determine what CMS to use and if current hosting is appropriate. We’ll also discuss things like integration of an ecommerce platform to enable online purchasing or developing a user account backend or blog component.

Here, we’ll aim to take what we’ve learned in the Requirements sprint and put it into tangible assets. We’ll build a comprehensive sitemap and wireframe out the structure and layout of the site. Things like headers and navigation are defined and placed by the content within them - not by what type styles and colors they look best in.

In the design phase, we’ll craft a contemporary visual style that enhances the readability and hierarchy of the structure defined in the wireframes. Elements ranging from page headers to primary and secondary button styles will all be defined. Site comps will be produced for each necessary page template at multiple screen sizes, which will setup for the following Development sprint.

Our development approach is a bit more holistic than what might be found elsewhere. We believe in minimizing unnecessary plugins and libraries to keep page load time and security vulnerabilities to an absolute minimum. We’ll build the project locally and push to a development environment daily so that you can track progress in real-time.

With over 20 years of creating intuitive and immersive web experiences, we are able to help architect, design, and develop nearly any digital project that might come our way.

Keen collaborated with Klarna’s team in Stockholm, Sweden to revamp their entire U.S. web presence. Helping the largest bank in Europe to bring their brand stateside was a truly unique experience.

From concept to code, Keen was able to help the largest bank in Sweden find their U.S. audience on the web.

Klarna

Web Design

With over 15 years of creating immersive, intuitive digital experiences, we can help architect, design, and develop nearly any interactive project that might come our way.

Built from the ground up

A new look.

Bold typography paired with a subtle, yet dynamic blueprint pattern creates a special branded look for the site.

Process Illustrations