Parade

Parade was looking for an update to their branding and web presence, so Keen helped create a look as fresh and innovative as their AI-driven freight technology. From branding to web, we strived to create a brand that was both high-tech and versatile. 

 We helped develop every part of Parade's visual experience, including their website.

We use a tried and true method to express your vision in a web environment. Broken out into phases, this structure will ensure the project stays on time and on budget. 

Defining requirements as clearly as possible upfront saves time later when you’re in the thick of design and development. Here we will determine what CMS to use and if current hosting is appropriate. We’ll also discuss things like integration of an ecommerce platform to enable online purchasing or developing a user account backend or blog component.

Here, we’ll aim to take what we’ve learned in the Requirements sprint and put it into tangible assets. We’ll build a comprehensive sitemap and wireframe out the structure and layout of the site. Things like headers and navigation are defined and placed by the content within them - not by what type styles and colors they look best in.

In the design phase, we’ll craft a contemporary visual style that enhances the readability and hierarchy of the structure defined in the wireframes. Elements ranging from page headers to primary and secondary button styles will all be defined. Site comps will be produced for each necessary page template at multiple screen sizes, which will setup for the following Development sprint.

Our development approach is a bit more holistic than what might be found elsewhere. We believe in minimizing unnecessary plugins and libraries to keep page load time and security vulnerabilities to an absolute minimum. We’ll build the project locally and push to a development environment daily so that you can track progress in real-time.

With over 20 years of creating intuitive and immersive web experiences, we are able to help architect, design, and develop nearly any digital project that might come our way.

Keen collaborated with Klarna’s team in Stockholm, Sweden to revamp their entire U.S. web presence. Helping the largest bank in Europe to bring their brand stateside was a truly unique experience.

From concept to code, Keen was able to help the largest bank in Sweden find their U.S. audience on the web.

Klarna

Web Development

With over 15 years of creating immersive, intuitive digital experiences, we can help architect, design, and develop nearly any interactive project that might come our way.

We help uncover what is truly unique about your organization and define it through carefully crafted messaging, visual identity and branded elements.

The involvement of each key stakeholder is critical to uncovering the perceptions, and mis-perceptions of your company and/or products. Internal employees will usually have a different idea of your company than your executive team or board of directors. Your customers will also offer a very different impression. Hearing from everyone, and collecting every side of the story will help develop a well-rounded perspective.

Getting internal buy-in on your company’s brand position and key differentiators will build a firm foundation for crafting outward-facing messaging moving forward.

In this phase we will connect the messaging platform to a powerful visual brand. We will define the logo, color palette, typography, and visual elements.

Once the visual brand identity is clearly defined and signed off on, we will move into the design phase for necessary collateral and touch points. All output from the previous phases will be implemented to create an aesthetic that will connect with the consumer through a refined and sophisticated look and feel.

Branding is what we do, day in and day out. We help uncover what is truly unique about your organization and define it through carefully crafted messaging, visual identity and branded elements.

Branding and Graphic Design

From concept to completion, Keen Studio will help you dream up an immersive way to tell your story or introduce your brand or product. 

Engaging motion production always starts with a great concept. We want the idea to speak for itself—a powerful visual representation of your brand story.

There are no prepackaged ideas at Keen—every production is custom crafted to the brand it represents. Once the concept is fleshed out, the script is written to deliver a clear, impactful message that cohesively flows with the visual style. The script will be meticulously fused into the storyboard, which will layout the production in representative cells.

Here is where we implement the results of our exploration into a custom motion production. Whether kicking off a 50-person film set or crafting the first (of hundreds) of individual visual assets for an animation, this is where the rubber meets the road.

After filming and animating, it is time to refine it down to a finished product. This is the make or break of the production—a proper edit will help the message resonate with the intended audience and make the production flow smoothly. Graphics, visual movement and a strong call-to-action (CTA) are all used to help conclude the story.

Motion has become one of our favorite ways to tell the brand story. Custom animation, video production, and polished musical compositions come together to truly inspire, motivate and connect.

Payload is an industry leading headless CMS that we have had the pleasure of working with since its conception.  The Payload team  came to us for  a number of promotional videos as well as animation for their website.

Payload CMS

Video & Animation

Here is where we implement the results of our exploration into a custom motion production. Whether kicking o a 50-person film set or crafting the first (of hundreds) of individual visual assets for an animation, this is where the rubber meets the road.

Firestone

We were approached to help Firestone with some video and animation work for the 106th Indy 500. This was to be the first Indy 500 that would have live fans in the stands since 2019, so it had to be perfect. We were asked to create videos for welcome screens, animated driver posters for autograph signing, Driver intro animations, podium graphics and more. There were a lot of moving parts to this project that need to be kept on track. In the end, we nailed it. The client was extremely happy, and so were we to get an opportunity to work on  this project.

Welcome Race Fans

When the flag drops.